Time to be brand ambassadors for your employer
Well, it didn’t take two weeks to publish this issue. Maybe I can publish it every week. Let’s try it : )
The main stuff
I didn’t consider Reddit as a channel to market your products until one of my colleagues told me. If you are a marketer, it is one platform that you cannot ignore. Google is allowing Reddit to show up in searches more and the stats of the platform will hardly let you pass on it.
Employers should let their employee be their brand ambassadors online. It should not be restricted to LinkedIn alone and should move over to other social media platforms. The authenticity is high in the content created and makes the potential customers see the real people building the brand.
Cheap tech and increased accessibility are taking the revenue away from the big Hollywood studios. Digital streaming eased up distribution and paved the way for more piracy, the cost of filmmaking has reduced and the way the movies are marketed has changed multifold for which the studios lack innovation.
The path to profitable growth has led the brands to ditch the intermediaries and build their own channels. In addition to opening their own stores, DTC is playing a crucial role in this journey. But still there is the cost of acquisition and other associated costs with new channels.
The obsession to be organized and productive has reached the relationship domain. Couples are using productivity tools like slack and notion to optimize their households. Won’t it be frustrating when your partner asks you to check the notion page when you ask something instead of explaining it.
Interesting snippet
The rise of mobile phone cameras and social media 15 years ago supercharged Vanity. In tandem, they supercharged any business that makes our selfies look better. If your company helps us snap better selfies—or, even more timely, helps us look better in close-up Zoom meetings—then you have the wind at your back.
Campaign Corner
Best campaign of the year so far for me
Curious internet place
Feel stuck in a concrete jungle? Soak in the real jungle.
Song of the week
Happy weekend!!